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whitehouneShutterstockDeep learning is a subset of machine learning that uses artificial neural networks to process large datasets and identify complex patterns. It enables machines to learn through multiple layers of neural networks, allowing them to perform tasks like image recognition or natural…
whitehouneShutterstockNeural networks generate artificial intelligence. They ensure that Siri, Alexa and Google respond to us appropriately and are also able to help medical professionals recognize diseases earlier. The technology itself is not new, but it has seen rapid development in recent years.…
Laurent TshutterstockMachine learning is an umbrella term that refers to algorithms that learn from data and make decisions based on that information. Deep learning, on the other hand, is a specialized branch of machine learning that employs multi-layer neural networks to identify complex patterns…
Andrii OrlovShutterstockAI SEO is a type of search engine optimization that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimize their sites for Google and other search engines. Which areas can AI SEO give the most support in? And…
Hluboki DzianisShutterstockEven if you focus on in-store sales rather than selling online, online marketing is still essential. Many people use the internet to find nearby places to shop. If your business isn’t showing up prominently in local search results, you could be missing out on potential customers.…
Lorna RobertsShutterstockIf you find that you no longer need your PayPal account, you can easily delete it without much effort. There’s no need to contact the customer service team directly, as there’s an option in your account profile settings that enables you to close your PayPal account quickly,…
Lorna RobertsShutterstockThe short messaging platform X, formerly Twitter, is widely regarded as one of the most popular social media channels globally, thanks to its straightforward design and broad reach. However, when it comes to data protection, the platform exhibits the typical weaknesses of the…
Many users have trouble deleting their Spotify account at first. In our guide, we will explain the necessary steps to do so. Although the Swedish music streaming service is still extremely popular, there may be several reasons why you would like to delete your Spotify account.…
Lorna RobertsShutterstockWant to delete your Facebook account? While the social network has many advantages, more and more users find the time they spend on the site quite stressful. Others are concerned about their personal data. Whatever your reasons are, this guide will show you how to delete your…
Perspective JetaShutterstockReddit, a dynamic online forum and social news platform, allows users to share ideas, exchange information, and create content. Popular posts are rewarded with upvotes, similar to Likes on other platforms. If you’ve decided to part ways with Reddit, don’t worry—our step-by-step…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.